Playbooks, case studies, and field notes for sellers building real businesses online.
Most online stores lose nearly half their visitors before the first product loads. We dug into 1.2M store sessions to find the patterns that turn browsers into buyers — and the ones that send them straight to a competitor.
Stop describing what your product is. Start describing what it does for the buyer. Here's the framework we recommend to every seller.
James Kowalski went from a side project to a full-time business in under a year. He shared every lever he pulled — and which ones backfired.
"Free shipping" isn't free. We break down the real math, when to absorb it, when to charge it, and the threshold that maximizes both conversion and margin.
While everyone chased TikTok, our top-performing merchants quietly invested in email. Here's exactly what they did — and what you can copy this week.
Running out of your bestseller costs more than just the lost sale. We unpack the second-order effects and a simple forecasting approach that anyone can run in a spreadsheet.
Last quarter we shipped a complete checkout rewrite. It improved conversion by 18% across the platform — but it almost didn't ship. Here's the story.